Link is probably one of the most important part of SEO, it has been the oldest part of the algorithm. However, SEO Malaysia notices that a lot of sites pay more attention to building more and more backlinks, but sometimes they forget that internal links are also as important. It serves three fundamental functions to your website: portray page importance to search engines, lead users to conversions, and assist in search engine crawlers. So let’s take a look on these functions one by one.
The first one is that internal links portray page importance to search engines. The way you use internal links within a page, would suggest how important is that page compared to other pages in the site. So if you own a business, you should put more internal links on the page that have the most valuable content for you. For example, if you were a furniture business and building custom furniture are your main service, you should put more link to that particular page. Further tips are that you need to feature your top pages on your navigation so that there are more chances for visitors to access that page and turn them into conversions, which leads to our second fundamental function.
The second function of internal links is that it leads users to successful conversion. For example, you notice that your homepage and blog page has the most traffic. But you would want them to also vote for a local polling. This way, you should put the voting link on your home page and blog page. Each page should have an objective, you should understand how to put the links so that it can create more conversion.
The last function is for internal links to assist search engine crawlers. While you can utilise HTML sitemaps and XML sitemaps to help search engines crawl your site, internal links are also useful to help the crawlers move quickly. Here are some tips, do not internally link to redirecting pages, only use internal link on absolute URL, and make sure there are no broken links.
To conclude, internal links are very useful if you know how to utilise it. SEO Malaysia understands that internal links are often overlooked, but SEO experts should work more on it to maximize their site ranking.